Case study: Impact of video on sales conversion
Together with a leading online retailer in the Health & Beauty industry, L’Oréal and Autheos set out to test the “urban legend” that video leads to an increase in sales conversion. Following a 6-week period of intensive testing and analysis, we discovered that having videos on product pages increased L’oreal Paris add-to-cart rates by 26%. A digital leader in the beauty industry known for its innovative approach to engage online consumers, it came as little surprise that L’oreal Paris outperformed both its category and industry benchmarks.
L’Oreal Paris saw 26% sales conversion uplift on product pages where Autheos delivered videos
- L’Oreal average sales conversion uplift 26%
- Average Uplift in the Health & Beauty category 15%